Various owner managed companies have made use of some kind of digital advertising, now some are trying their hand at digital advertising out of doors.
Digital signage inside mom and pop stores up to now made up of a LCD poster, this is a commercial screen with a media player built into the casing, using a memory card is rather affordable and perfect for any business owner to cut their teeth on dynamic signage.
As everything develops in the electronic age, some of the digital menu boards now have a built-in wireless device that stores the adverts, so the content can be refreshed remotely Autel MaxiIM IM608, now this is ideally suited for a chain of stores as the time it takes to click a mouse the entire network through the chain are refreshed, saving time and money, the reductions are calculated in the actual time period it takes for a staff member to update each LCD advertising screen.
Not only are the shop owners targeting the end users that enter their store, they are now deploying digital signage outdoors to potential buyers into the store with tempting adverts on seasonal items. For example one car accessory store had an over stock of anti freeze and windshield wash (3 pallets), but they saw that snow was due, so they created an advert targeting winter motoring offering their overstocked items. The next day snow started falling (5″ had fallen before 10 am) and within 5 hours the entire stock had been purchased by eager buyers, not only increasing cash flow but also uplifting sales by putting the promotional items at the back of the store (so any individual had to walk past all the other winter motoring items) leading to a sudden shortage of snow chains, windscreen de-icer and scrapers.
The ability of the store owner being able to alter their advertising approach so quickly was the key to their triumph; this could not be done using conventional methods of advertising.
So let us look at how they configured their outdoor digital signage solution. The store owner had posts mounted in their car lot that had been used to hold vinyl banners, from here they mounted a LCD enclosure that housed the television and media player running the wiring from the store to the pole. One of the cables was a network cable and this permitted the owner to replace the content on the media player.
Using this set up is more inexpensive than you may think and a usual installation can cost as little as US$1550. Using this marketing medium could earn an extra income as you could ask other business owners if they would be interested in buying advertisement slots on your digital signage, a regular cost for a 3 minute ad is US$125 per month, so if you got 20 advertisers this would earn more than US$2000 per month to use the hardware you have already paid for, so over a single year period you can create a further US$24,000 for very little work and no added investment.
The key to this solution is the LCD enclosure, without the LCD enclosure the devices used would not cope with the outside local weather and using weather proof devices would seriously be reduced due to the high initial investment desired to create the same solution.